“Innovation” – the word that stops readers who could benefit

When you read "innovation" in a business context, to do skip on to the next thing? "Innovation" sounds like a... Read More...

Why NFPs should be crowd funding now

Why should a not for profit be diving head first into crowd funding? Three big reasons. Crowd funding for cash... Read More...
Management insights from decades of work with hundreds of businesses

These articles take an iconoclastic view of some conventional marketing ideas, from a small organisation point of view. They focus on practical actions most people can take without big resources. Several of them have previously appeared in marketing magazines.

Customer Wow! projects

Why don't you have one?

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Functional reviews

Organisational tune-up

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Is there a fundamental problem?

Test your business model

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7 myths about customers

Don't fall for these

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